business directory
Small Business – 10 “Don’ts” That Would Keep You In Business
There’s another reason. Studies in recent times show that when looking at different websites and using what’s called Heat Map Technologies and monitoring where the eyes of viewers go, they go to content. They ignore banner ads.
Once you have your content laid out, then you can worry about SEO, Link Exchanges, and the like. But before that, you need compelling, fresh, and new content. And its never cheap. To help you define what you need, I will lay out some simple preproduction steps that you should take when planning your next blog. If you choose to reference this, refer to it as the CE Patrick Method.
But honestly, buying a couple dollars worth of stuff really isn’t supporting local business. They need us for a few of the bigger purchases as well. If not for those they will become as extinct as the dinosaur. And someday we’ll bemoan the fact that we didn’t shop there more often.
If the keywords and phrases you’re using today differ from those you began with, go back and change the keywords in your older posts. Massage the text to accommodate the new phrases to keep them readable, and don’t let your ego get in the way of doing this. We all make mistakes with keyword choices from time to time. Don’t let stubbornness about your original choices interfere with improving the performance of your web content.
There’s another reason. Studies in recent times show that when looking at different websites and using what’s called Heat Map Technologies and monitoring where the eyes of viewers go, they go to content. They ignore banner ads.
You must always include your keyword or keyword phrase within the first and last 100 words of your posts, as well as in the middle of your text. If the search engines do not find the keyword scattered throughout your post, they will read it as irrelevant to the subject and ignore it completely. Or, as a worst-case scenario, they will punish you for using misleading SEO tactics.
So, I took a topic, that matched the blog I was trying to produce, and turned it into a source of visitation/revenue. This is the best content to write about, any content that is marginally popular, has the potential to balloon, and has very little web-presence.
Buy a video camera (a cheap one will do fine) and make your own informative videos on anything pertaining to your product or business. Offer them free on the internet or sell them. The choice is yours. A plumber might offer simple tips on how to repair a leak. If the reader can’t do it, you just picked up a service call. A bakery could offer free recipes or cooking classes. Why not charge for the video cooking classes? People love quality instruction in the comfort of their own homes. Be funny, don’t worry about mistakes and have fun.
If you don’t have a website, then this is the first thing you need to get. If you already have one, then you need to learn how to use SEO effectively. You can also hire a company to do this for you if you don’t want to spend the time to do it right.
When I was in the sign business many years ago, in the training session we went through, the trainers made it clear to make sure we explain to the business owner that their sign must be visible from a least a mile down the road. Why is this? Because if the local customer is driving around town looking and searching for a business like yours the sign needs to be in their line of sight or that customer will pass you by. You lose another customer. Had you ever noticed that when they put up a new McDonald’s location the first in the goes up is the big sign. McDonald’s knows that there are customers driving around and they want them to be aware that a new McDonald’s was coming soon. Even before the buildings put up, the sign is there. Big yellow arches.
SEO information has the ability to give an article the perfect amount of information. In having the right amount, this gives the reader the knowledge of the topic they have searched for. When the reader comes across these articles it should entice them to read the whole article. Keeping the formatting to short simple paragraphs will help it flow and keep it from getting boring. After reading the content people should walk away better informed about the subject.
Thus, if you have fewer resources to work with, you may want to start Step 1 over again; and keep cycling through concepts until you find one with relatively little competition. However, this is a hard task, and you may never find the market entry point that you’ll need to succeed.
For small business owners who want a return on their Social Media investment they need a tool that can help them do that. They need a system in place to get the results they’re looking for and it needs to run on auto-pilot the majority of the time. If Twitter can’t offer this, what Social Media Site can?
Get listed on every possible directory, local search engine, hyperlocal search engine (local chamber, newspaper, or neighborhood site), and industry directory possible. In some cases this may be as many as 100 such listings. To go a step further, you may want to list on web directories, too.
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